Summary
University at Buffalo physician criticizes TV?ad campaign
A "direct-to-consumer" television advertising (DTCA) campaign touting the benefits of a medical device used in heart surgery should be viewed as "potentially deceptive," asserts a commentary co- authored by a University at Buffalo cardiologist in the current online issue of the New England Journal of Medicine.See the full content of this document
Extract
Rochester Education Briefs: May 16, 2008
The article, written by William E. Boden, M.D., professor of medicine and social and preventive medicine in the UB schools of Medicine and Biomedical Sciences a...
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